Consumer Floriculture Market Supply Chain Analysis, Future Prospects Competitive Analysis& Growth Prospects
Consumer Floriculture Market
Overview:
The Consumer Floriculture Market Share was valued at USD 52,496.38 Million in 2022.and is
estimated to reach over USD 81,124.97 Million by 2030 and grow at a CAGR of 5.7 % during
the forecast period.
Consumer Floriculture Market Drivers:
Several
factors are fueling the growth of this market:
Rising
disposable incomes: Increased spending power allows consumers to indulge in
floral aesthetics.
Growing
urbanization: consumer floriculture market demand for greenery and
beautification in compact spaces drives potted plants and indoor gardening.
Evolving
cultural trends: Flowers play a significant role in celebrations, weddings, and
religious ceremonies, boosting demand.
Online
flower delivery platforms: Convenient access and wider variety contribute to
market expansion.
Focus on
wellness: Flowers are increasingly seen as mood boosters and stress relievers,
driving demand for home decor florals.
Market Key Players:
Dazinger
Group, Dummen Orange, Karen Roses, Kurt Weiss Greenhouses Inc., Marginpar BV,
Multiflora Ltd., Ruparelia Ltd., Selecta Group, Syngenta, and Rosebud Ltd.
Market Segmentation:
By Type
·
Potted
Plants
·
Cut
Flowers
·
Bedding
Plants
·
and
Others (Annuals
·
Flower
Bulbs
·
etc.)
By Application
·
Personal
Use
·
Gifts
·
Conferences
& Activities
·
and
Others
By End-use Industry
·
Online
Channel
·
Offline
Channel
Regional Analysis:
Asia: A Budding Floral Giant
Asia is the
fastest-growing consumer floriculture market drivers by rising disposable incomes and a
burgeoning middle class. China, Japan, and India are the key players, with a
preference for orchids, chrysanthemums, and peonies. E-commerce platforms like
Alibaba and JD.com are playing a crucial role in connecting consumers with
growers. However, challenges like logistics and cold chain management need to
be addressed for sustainable growth.
Europe: The Cradle of Floral Elegance
Europe, the
cradle of floral artistry, boasts a long and rich tradition in floriculture.
Consumers here are discerning, favoring high-quality, locally-grown blooms.
Germany, the Netherlands, and France dominate the market, with a focus on
roses, tulips, and lilies. Sustainability is a growing concern, driving demand for organic and
fair-trade flowers.
North America: A Melting Pot of
Floral Preferences
The North
American market is a diverse tapestry of floral tastes. In the United States,
roses and lilies reign supreme, while Canada leans towards carnations and
chrysanthemums. Online flower delivery platforms like 1-800-Flowers and
Teleflora thrive, catering to a fast-paced lifestyle. However, concerns about
carbon footprint and ethical sourcing are prompting a shift towards
locally-sourced flowers.
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